Monthly Archives: May 2012

More on the brain (image) as a marketing tool

I like Gurdur’s screed on this. Go enjoy! Advertisements

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Semi-automated Hypothesis Generation

I’ve linked in Bradley Voytek’s blog before, and on this topic – big data – now, how do we get hypotheses out of it?  He and his wife are about to publish one such method, and he describes it, and … Continue reading

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Failure – what doesn’t get published in Psychology (for good reason?)

In the comments recently, Sandgroper said that Engineering publishes failures all the time.  I was curious about that, and, pretty much as I thought, the failures are of the Tacoma Bridge type – but I guess not always so spectacular … Continue reading

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Ipad Psychophysics stimulus generator

Via Matt Wall. Downloaded (price is right 😉

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Parents and Peers, and how the hell do we know how to calibrate the effects?

My daughter came in crying last night.  She had bad thoughts she said.  The bed was alrready occupied by her two by now sleeping little brothers, but I let her come in for some hugging.  She had thought about us … Continue reading

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Neuromarketing – I’ll sell you a brain image.

I teach a course in the psychology of marketing.  It is based on Cialdini’s “influence’, which is a wonderful book – great social psychology that you can apply.  I have a background in advertising, the Aussie does marketing, and we … Continue reading

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Darwin’s emotional faces On-line

If you read Darwin’s Emotional expression in man and animal (which is now public access, and you can download it for free on ibooks or kindle), you see pictures of a man with electrodes on his face, expressing different emotions.  … Continue reading

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Avalanches of data

This is old (june 2010) This is the Chronicle (they are on my shit-list after the Open Access hatchet job, but not enough for me to not link, it seems.  Oh well, can’t hold a grudge).  And I don’t agree … Continue reading

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Carl Zimmers Sex Week

I just have to link this here.  Sometimes one prefers things in a mate for no good reason, and then it becomes fasionable.  The null-hypothesis in sexual selection.

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Ed Yong. Nature. Psychology.

Ed Yong summarizes the current problems in psychology in this Nature article.  (Ed is of course the writer of the blog “not exactly rocket science” which is a great science blog).  The graph of positivity bias is a bit…embarrasing.  But … Continue reading

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